Mobile Loyalty Programs

1 minute read

Upland Admin

Mobile Marketer

Home furnishings retailer IKEA’s decision to launch a mobile loyalty program should not be an isolated case. A loyalty program – mobile, online or offline – is a bulwark against shifting consumer allegiance when the times get rough.

“This is absolutely the right time to debut such a mobile loyalty program.”

A good article from Mickey Alum Khan on the benefits of creating and building exclusive mobile subscriber lists to reward loyal customers.

View article.

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