We are extremely excited to provide digital messaging and CRM software to People for the Ethical Treatment of Animals (PETA). As you may know, PETA is the largest animal rights organization in the world, with more than 2 million members and supporters.
Our Msgme platform will empower PETA to build mobile subscriber lists and otherwise inspire mobile and digital activism. Our first campaign with the animal activists is “Elephants Never Forget,” and runs in conjunction with the Vans Warped Tour 2010. PETA’s goal with the campaign, which aims to maximize visibility at stops on the national tour, is to remind concert-goers that elephants never forget the beatings and isolation that they suffer at the hands of the circus.
Mobile truly gives PETA the tools to deliver its message to a laser-targeted demographic of young music fans at the Vans Warped Tour (and for its future initiatives).
You can sign up to receive campaign information by texting NEVER to 73822 (PETA2). Texters will also be added to mobile list for peta2—PETA’s youth division—and will be prompted to visit the PETA tent at the Warped Tour to pick up a free prize.
With Msgme, PETA has another platform for inspiring activism and getting members informed and engaged. You can read more about the campaign on Tonic.
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