“Most businesses are lagging far behind when it comes to how they communicate with [Millennials],” says an article in Fortune.
Writer Rieva Lesonsky argues that even as Millennials turn to texting to communicate with the institutions and organizations in their lives, businesses are missing out on a major opportunity:
Fewer than one-third (30 percent) of Millennials say they get texts from companies with which they regularly do business.
That’s the case even though 75 percent of Millennials say text reminders for appointments, deliveries, payments, promotions, and surveys are helpful. Specifically, they say text reminders are “less disruptive than a voice call” (63 percent), “one less thing to have to remember” (57 percent), and “the most convenient way to be reminded” (55 percent).
The article includes some innovative ways for any business to reach young people today. Texting out product offers, notices of upcoming events, payment reminders, or satisfaction surveys are just a few of the possibilities.