Mobile Marketing and Politics

1 minute read

Upland Admin

Mickey Alum Khan, Mobile Marketer,

Will Mobile Help Democrats Tip the Election?

A good article from Mickey Alum Khan on how politics, Barack Obama and John McCain, have embraced mobility.

“These numbers speak to the growing maturity of mobile as a mass outreach tool, both for marketing and political purposes. The Obama campaign has understood that in ways the McCain effort hasn’t – at least based on the evidence of mobile media promotion and outreach.”

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