PETA Deserves a Shout Out

1 minute read

Upland Admin

PETA is currently doing something to promote its mobile list that I haven’t seen done before in the mobile industry.  They deployed a compelling takeover ad for their own site, with a clear call-to-action to join their mobile list.

It’s smart.  And more organizations, especially those with such a targeted and enthusiastic audience, should be doing it.

Keep up the good work on building your mobile list!

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