I recently read a post on Geofencing and Location-Based Messaging from Mobhappy (you can read it here). After reading the post, I reached out to the author Carlo Longino to continue the conversation.
The result, I did a Q&A with Mobhappy on the value of LBS. You can read the full post here.
In the Q&A, we discuss the value of LBS from the consumer perspective, the need for compelling messaging, and just how “relevant” messages should be for the consumer.
Take a look at the post, and I would love to hear if you agree or disagree. As always, you can contact us if you want to discuss further.