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Upland’s Mobile Messaging Adds Emoji Functionality with Latest Release

New release of mobile CRM and messaging platform delivers key upgrades to messaging functionality.

AUSTIN, Texas, May 19, 2017 — Upland Software, Inc. (Nasdaq: UPLD), a leader in cloud-based Enterprise Work Management software, announced the latest release of their mobile CRM and messaging platform, Mobile Messaging, that will give users the ability to now seamlessly send and receive Emojis as part of their mobile messaging campaigns.

Emojis have become more than a trend and an integral part of mobile users’ daily life. They have a variety of uses from emphasizing a point in a message to showing sarcasm. In fact, there are instances where an Emoji or a string of Emojis is the only appropriate response. Upland Mobile Messaging now enables users to include Emojis as part of their personalized and targeted, 2-way mobile messaging conversation.

“Mobile Messaging users will be thrilled with the new capability to further communicate and relate to their audience with our latest release,” said Jed Alpert, SVP of Digital Engagement Solutions at Upland Software. “The user-friendly UI allows clients to include Emojis as part of their campaigns, which supports both an improved user experience and deeper audience engagement.”

For more information on Mobile Common’s new release for current customers, please visit the community

About Upland Software
Upland Software (Nasdaq: UPLD) is a leading provider of cloud-based Enterprise Work Management software. Our family of applications enables users to manage their projects, professional workforce and IT investments, automate document-intensive business processes and effectively engage with their customers, prospects and community via the web and mobile technologies. With more than 2,500 customers and over 250,000 users around the world, Upland Software solutions help customers run their operations smoothly, adapt to change quickly, and achieve better results every day. To learn more, visit www.uplandsoftware.com.

Media Contact:
Upland Software
855-944-7526
media@uplandsoftware.com

SOURCE Upland Software, Inc.

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