Case Study

American Cancer Society

Situation

The American Cancer Society (ACS) is a nationwide community-based voluntary health organization dedicated to eliminating cancer.

Objective

Engage donors and others who want to interact with the organization

Solutions

Upland Mobile Messaging and ACS are integrating into the organization’s CRM platform for 300 Relay for Live events this summer.
Event coordinators had the ability to communicate via mobile, before during and after the events.

Results

  • Over 250 local databases created
  • Thousands of members regularly engaged with the organization

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