MillerCoors
Blue Moon geo-fencing campaign at 28 airports led to thousands of entries.
Situation
Blue Moon wanted to be top of mind with consumers on the go.
Objective
Target travelers
Provide a way for Blue Moon fans to stay in touch with their favorite beer
Increase sales of Blue Moon beers
Solutions
- Airport travelers were encouraged to opt-into Blue Moon’s mobile marketing program
- Subsequently, when consumers arrive at an airport, they receive a message telling them which restaurants serve Blue Moon beer
Results
Thousands of entries
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