Case Study

MillerCoors

Situation

Blue Moon wanted to be top of mind with consumers on the go.

Objective

Target travelers

Provide a way for Blue Moon fans to stay in touch with their favorite beer
Increase sales of Blue Moon beers

Solutions

  • Airport travelers were encouraged to opt-into Blue Moon’s mobile marketing program
  • Subsequently, when consumers arrive at an airport, they receive a message telling them which restaurants serve Blue Moon beer

Results

Thousands of entries

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