Blue Moon geo-fencing campaign at 28 airports led to thousands of entries.
Blue Moon wanted to be top of mind with consumers on the go.
Provide a way for Blue Moon fans to stay in touch with their favorite beer
Increase sales of Blue Moon beers
- Airport travelers were encouraged to opt-into Blue Moon’s mobile marketing program
- Subsequently, when consumers arrive at an airport, they receive a message telling them which restaurants serve Blue Moon beer
Thousands of entries