eBook
End-of-Year Fundraising: An A-Z Guide
Leverage SMS, email and audience engagement to maximize year-end donations.
EOY fundraising, from A to Z (yes, including X and Z)!
In End-of-Year Fundraising: An A-Z Guide, you’ll get tips and tricks for driving donations at this critical part of the fundraising calendar.
Non-profit organizations drive 31% of donation revenue between the Tuesday after Thanksgiving and the end of the year. This means that the difference between a good year and a great year for your organization comes down to your year-end fundraising campaign.
Get the guide for expert advice on driving more donations using SMS, email and audience engagement, including tips for:
- Segmenting your list to deliver the most relevant messaging
- Personalization that meaningfully connects you with potential donors
- Running A/B tests to maximize the success of your campaign
