eBook

End-of-Year Fundraising: An A-Z Guide

Leverage SMS, email and audience engagement to maximize year-end donations.

EOY fundraising, from A to Z (yes, including X and Z)!

In End-of-Year Fundraising: An A-Z Guide, you’ll get tips and tricks for driving donations at this critical part of the fundraising calendar.

Non-profit organizations drive 31% of donation revenue between the Tuesday after Thanksgiving and the end of the year. This means that the difference between a good year and a great year for your organization comes down to your year-end fundraising campaign.

Get the guide for expert advice on driving more donations using SMS, email and audience engagement, including tips for:

  • Segmenting your list to deliver the most relevant messaging
  • Personalization that meaningfully connects you with potential donors
  • Running A/B tests to maximize the success of your campaign

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