Efficiency, 98% open rate, fundraising, advocacy, and the list goes on for reasons your organization should invest in mobile. In today’s digital landscape it is more important than ever to reach your audience in an immediate and relevant way, which is why more and more nonprofits are turning to the ever-growing channel of text messaging communication to engage their audiences.
Upland Mobile Messaging hosted a customer webinar that turned the spotlight on the Human Rights Campaign, a pioneer in the text messaging space with a mobile program that spans back to 2007. Drew Daniels, Sr. Manager of Online Strategy at HRC spoke about the success of HRC’s text program with raising over $200K via text and motivating advocacy efforts with more than 250,000 calls to policy and decision makers. If text messaging is on your marketing communication roadmap, then this webinar is for you.