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A Vision for Ideation – Connecting Strategy to Execution

Many think innovation comes from a small set of brilliant scientists or engineers in a company that are constantly brainstorming new ideas. This is rarely true. And many companies are challenged to develop and grow a idea culture in their organization.

develop and grow an ideation culture

Ideation, also known as request management, opportunity management, demand management, concept generation, idea generation, and concept management is defined as:

“All of those activities and processes that lead to creating broad sets of solutions to consumer problems.” – Kenneth B. Kahn. The PDMA Handbook of New Product Development.

In this webinar, you will learn how to develop and grow an Ideation culture in Your Organization:

  • Embedding concept generation and brainstorming efforts of ideation into the corporate culture.
  • How to develop an Idea management process of capturing, rating, evaluating, prioritizing, and progressing ideas into the execution pipeline.
  • How to use cool tools and services like Upland PowerSteering Software to handle request management, opportunity management, demand management, concept generation, concept management as well as how to define and implement processes for Ideation.

This webinar is On-Demand and you can view this valuable information at your own pace. Be sure to view “A Vision for Ideation – Connecting Strategy to Execution” and learn how to develop and grow an ideation culture today!

 

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