Upland acquires 
BlueVenn, a leading customer data platform (CDP)

March 2, 2021 3 minute read

Team BlueVenn

Unify every customer interaction to level-up your engagement

Written by Jed Alpert, EVP and GM of Customer Experience Management (CXM) Solutions at Upland Software

Over the years, the number of opportunities for brands to engage consumers on any given day and across a myriad of channels have risen dramatically. This has resulted in an overwhelming swell of consumer data being dispersed amongst numerous software products. And trying to take all of that data to help inform new and more personalized consumer engagement strategies can be quite tedious and not without its pitfalls.

What do I do with so much data? Is it even the right data? Does the data provide the insights that I need to translate into conversions? These questions keep marketers up at night and have been a long-lasting challenge in the CX space. Everyone feels it, even our Upland customers. You can have all of the data at your fingertips, but that doesn’t translate into conversions. It’s what you do with the data that does.

Our Customer Experience Management (CXM) products help businesses build experiences consumers want and value. We have the tools to action our customers’ data and at scale. But there’s something we’ve been missing. A practical way to first unify and then, most importantly, analyze, all of their consumers’ data to get a clearer picture of what the right thing to do with it. At least, that was the case until now.

This is why I’m excited to welcome BlueVenn, a leading customer data platform (CDP) and a longstanding partner, to Upland.

Unified Customer Engagement

By integrating with customers’ existing tools, databases, and platforms, BlueVenn combines their consumer data, transactions, and behaviors, and then makes that data digestible with easy-to-use and easy-to-understand drag and drop customer analytics and segmentation tools. This way, marketers have access to the customer insights they actually need to create the personalized omnichannel marketing campaigns their consumers truly want.

And now, with a CDP now sitting at the center of Upland’s CXM product portfolio, customers will have the power to fully accelerate consumer engagement and conversions on the channels that matter the most to their business, whether on email, mobile application, SMS, or online. All under one roof.

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Building on a Strong Partnership

Over seven years ago, BlueVenn selected Upland’s email marketing product, Adestra, as one of its first technical integrations and go-to-market partners. Together, we’ve enabled numerous joint customers across a wide variety of industries by successfully building a two-way dialogue between their data and email marketing campaigns. With a deeper understanding of how best to use their consumer data, we’ve enabled our customers to segment their email audiences better and build personalized, revenue-driving experiences that work.

This acquisition now enables Upland to expand our success to date with BlueVenn to all of our CXM products. By pairing a trusted CDP with our portfolio of proven engagement products, we see a substantial opportunity for marketers to further deliver the experiences people want and value at scale (and hopefully, we’ll help them sleep a bit easier as well).

To the BlueVenn team, again, welcome to Upland. This is an exciting moment for our customers and our business, and I look forward to our continued work together.

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