Upland Adestra Blog

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Hold the Trigger: When Strategy can avoid a Tactical Nightmare

First-Person Marketing is the evolution of digital marketing, which seeks to make...

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Tips for Summer Email Marketing Campaigns

We are right in the middle of the dog days of summer,...

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The Automated Journeys that can make a Publisher’s Life Easier

We’re here to help and automated emails are here to save the...

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How can you get your Readers to Self-Segment? 3 Top Tips

What it comes down to is simple: segmenting your data can be...

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Campaign of the Year – What Makes a Winner?

Adestra recently awarded Campaign of Year 2018 to SMA for a fantastic...

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Email and Content Marketing Make Powerful Allies

Rather than seeing them as opposing digital disciplines or channels, digital marketers...

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Email and Content Marketing – How to Choose the Most Effective Tactics?

When looking at the most effective channels for broadcasting content, the top...

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Enabling Smarter Engagement through Personalized Proactive Communication

As these end-customers become more discerning and better informed, their demands are...

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Top 10 Email Clients in March 2019

Wondering how many people are opening their emails on mobile, desktop or...

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