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Show your email testing strategy some love
Roses are red, Violets are blue, we all need some love, your...
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Hold the Trigger: When Strategy can avoid a Tactical Nightmare
First-Person Marketing is the evolution of digital marketing, which seeks to make...
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Tips for Summer Email Marketing Campaigns
We are right in the middle of the dog days of summer,...
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The Automated Journeys that can make a Publisher’s Life Easier
We’re here to help and automated emails are here to save the...
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How can you get your Readers to Self-Segment? 3 Top Tips
What it comes down to is simple: segmenting your data can be...
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Campaign of the Year – What Makes a Winner?
Adestra recently awarded Campaign of Year 2018 to SMA for a fantastic...
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Email and Content Marketing Make Powerful Allies
Rather than seeing them as opposing digital disciplines or channels, digital marketers...
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Email and Content Marketing – How to Choose the Most Effective Tactics?
When looking at the most effective channels for broadcasting content, the top...
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Enabling Smarter Engagement through Personalized Proactive Communication
As these end-customers become more discerning and better informed, their demands are...