Content is critical for B2B marketing success. That’s nothing new.

Planning, creating, distributing, and analyzing all this content is a big challenge that is only getting bigger. That’s also nothing new.

Technology and business are inextricably tied, but is a content marketing platform the key to tackling this challenge?

Caroline Robertson, VP and B2B Marketing Research Director at Forrester alongside KC Hill, VP of Marketing at Kapost held an hour-long webinar to take a first look at Forrester’s latest research on B2B content marketing platforms and why they are the agile collaboration engine of B2B marketing content.

Caroline and KC discussed:

• Forrester’s latest report on B2B content marketing platforms (CMPs)
• The role of technology and CMPs in building a customer-centric marketing strategy
• The current and future challenges of building a successful content marketing operation
• Selecting the right content marketing platform for your organization

Sounds pretty great, right? Check it out for yourself! It’s available on-demand here.