The B2B Digital Marketing Playbook
Plan a collaborative B2B digital marketing strategy across channels, campaigns, and teams.
You’ll Learn To:
- Plan a collaborative B2B digital marketing strategy across channels, campaigns, and teams
- Create impactful, consistent, persona-driven content for every stage of the buyer’s journey
- Distribute marketing content to your internal and external channels to gain traction with your buyers and enable sales
- Optimize your digital marketing strategy based on data-driven insights to boost conversions and track the metrics that matter
Play Smart with Your Digital Content
As the gatekeeper of digital channels, you work across many campaigns, initiatives, and teams to deliver a consistent buyer experience that drives results. But to support the big picture, digital marketers need visibility across the entire content lifecycle.
That means everything from planning, creating, distributing, and analyzing. A successful content operation must manage each and every stage of the content lifecycle strategically. Fortunately, we’ve built the playbook to help you do just that.
Get better visibility into every step of your marketing strategy. Download the guide now.
Download
All fields are required
More resources
An Easy Guide to Migrating Your ESP Platform
Finding the right vendor from a long list of Email Service Providers (ESP) can feel overwhelming. If your relationship with your existing ESP is ‘complicated’ you might be on the lookout for a platform that can better serve the needs of the business – whether that be better integrations, increased personalization or just a better overall level of service.
OL Connect for Manufacturing
Explore how OL Connect offers manufacturing companies powerful document composition and automation capabilities to optimize operations and boost productivity.
Using SMS for Nonprofit Fundraising
Your step-by-step guide for effective SMS fundraising