Managing a content process at a global level is difficult.

13 Critical Questions for Content Teams from @Carlos_Abler

No one knows that better than Carlos Abler, leader of online content strategy at 3M. Carlos is responsible for developing strategies for content management at a company operating in over 70 countries, with more than 30 divisions and a marketing community of about 6,000 people.

How does he even begin to do it? He starts by answering these 13 critical questions.