The Week in Content Marketing: Recaps From Content Marketing World 2012, Whole Foods, and More

1 minute read

Upland Admin

Rounding up the best tips, tricks, and ideas in content marketing. Share your favorite sources with us in the comments or via email.

How Whole Foods Handles Social Media: A benchmark study on social media management, highlighting the grocer’s usage and the prominent channels across its audience. Via The BrainYard

Distilling the Magic and the Mystery That Is Content Marketing Success: An informative recap of Content Marketing World’s Day 2 keynote by the powerful Marcus Sheridan (aka The Sales Lion). Via Content Marketing Institute

Content Marketing World: Content Must Support Rigorous, Measurable Actions, Not Just Consumption: A synopsis of Jay Baer’s Content Marketing World presentation about actionable content and understanding why you create it. Via BtoB Magazine

17 Lessons About Content Marketing for Small Business: Lee Odden’s live-blog coverage of C.C. Chapman’s “Transforming Your Small Business Into a Content Powerhouse” at Content Marketing World. Via TopRank Online Marketing Blog

Did we miss something that wowed you this week? Share it in the comments.

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