Top 50 B2B Product Marketers to Watch

4 minute read

Team Kapost

B2B product marketers face distinctly different challenges from other marketing functions.

As the “unicorns” of marketing, product marketers need to know the market, expertly position their products, and be able to coordinate and collaborate across marketing, sales, and product teams before going to market.

Today, I’d like to introduce you to the 50 B2B product marketing experts you should watch on social. From highly acclaimed authors to rising stars, these 50 B2B product marketers are worth your attention.

1. Anand Akela, Product Marketing Executive, AppDynamics

Follow Anand @aakela 

2. Andy Alterini, Chief Growth Hacking, Growth Startups

Follow Andy @AndyAlterini

3. Michael Berger, Senior Director of Product Marketing, Marketo

Follow Michael @mikedberger

4. Kelly Boeckman, Product Marketing Manager, NetApp

Follow Kelly @kellyboeckman

5. Elizabeth Brigham, Jive Software, JiveSoftware

Follow Elizabeth @esbrigham

6. Tom Burg, VP of Product Marketing, Centro

Follow Tom @tomburg

7. Marie Burke, Product Marketing Manager, NetApp

Follow Marie @MarieKB2

8. Vidya Chadaga, Director of Product & Segment Marketing, Marketo

Follow Vidya @vidyapc

9. Nipul Chokshi, Product Marketing and Sales Enablement, Lattice Engines

Follow Nipul at @nipulc

10. Christine Cornwell, Social Media Manager, Fiserv

Follow Christine @TineCornwell

11. Gerardo Dada, VP of Product Marketing and Strategy, Solarwinds

Follow Gerardo @gerardodada

12. April Dunford, Managing Partner, Sprintly

Follow April @aprildunford

13. Jim Eup, Senior Director of Product Marketing, Salesforce

Follow Jim @JimEup

14. Mark Floisand, VP of Product Marketing, Sitecore

Follow Mark @floisand

15. Jeff Gadway, Director of Product Marketing, Vidyard

Follow Jeff @gadway

16. Dave Gerhardt, Growth Marketing Lead, Drift

Follow Dave @davegerhardt

17. Bob Gilbert, VP of Product Marketing, Netskope

Follow Bob @bobegilbert

18. Liz Goldberg, Principal Product Marketing Manager, SASsoftware

Follow Liz @lizgoldberg

19. Ryan Goldman, Head of Product Marketing, Signalfx

Follow Ryan @ryansgoldman

20. Michelle Harper, Blog Writer on Product Marketing

Follow Michelle @mlharper

21. Jay Henderson, Director of Offering & Product Management, IBM Marketing Cloud

Follow Jay @jay_henderson

22. Molly Hoffmeister, Product Marketing Manager, Pardot

Follow Molly @mchoffmeister

23. Carla Johnson, Consultant, Speaker, and Author, Type A Communications

Follow Carla @CarlaJohnson

24. Rebecca Kalogeris, VP Marketing, Pragmatic Marketing

Follow Rebecca @RKalogeris

25. Seema Kumar, Senior Director Product Marketing, Salesforce

Follow Seema @seemakumar 

26. Natalie Lambert, VP of Marketing, Sapho

Follow Natalie @nflambert

27. Ariane Lindblom, VP of Product Marketing, BrightEdge

Follow Ariane @arianelindblom

28. Bob Madaio, Senior Director of Product Marketing, Hitachi Data Systems

Follow Bob @bmadaio

29. Jen Madison, Product Marketing Manager, MarinSoftware

Follow Jen @jmadi006

30. Jean-François Marie, Director of Product, Soulutions, and Alliances Marketing, NetApp

Follow Jean-François @JFMarieOnTwitt

31. William Matthies, CEO, Coyote Insight

Follow William @CoyoteInsight

32. Christina McKeon, Research Director of Portfolio Marketing, SiriusDecisions

Follow Christina @ChristinaMcKeon

33. Mike McNamara, Senior Manager of Product Marketing, NetApp

Follow Mike @mmcnamara12

34. James Mello, Marketing Manager, Lead Author, Product2Market

Follow James @blog2market

35. Jeffrey Morris, VP of Data Monetization Strategy & Success, GoodData

Follow Jeffrey @JeffMMorris

36. Jesse Noyes, Director of Product Marketing & Inbound, Kahuna

Follow Jesse @noyesjesse 

37. Guadalupe Pagalday, Director of Product Marketing, HighJump

Follow Guadalupe @GuadaPaga

38. Chandar Pattabhiram, Group Vice President, Product and Corporate Marketing, Marketo

Follow Chandar @chandarp

39. Michael Peachey, VP of User Experience, Sumo Logic

Follow Michael @michael_peachey

40. Cesar Rojas, Director of Product Marketing, Pivotal

Follow Cesar @cesarr77 

41. Jeff Schaeffler, Director, Product Marketing, Online Revenue, HootSuite

Follow Jeff @JSchaeffler

42. Jim Sinai, VP App Cloud Product Marketing, Salesforce 

Follow Jim @jimsinai 

43. Loni Stark, Sr. Director, Strategy & Product Marketing, Adobe

Follow Loni @lonistark 

44. Jeremy Thake, Senior Product Marketing Manager, Microsoft

Follow Jeremy @jthake 

45. Selin Tyler, Director of Marketing, ToutApp

Follow Selin @selinGT

46. Jeffrey Vocell, Principal Marketing Manager, HubSpot

Follow Jeffrey @JVocell

47. Tim Waldron, Strategic Marketing Technology Lead, NetApp

Follow Tim @timwaldron

48. Julia White, General Manager, Microsoft Azure

Follow Julia @julwhite

49. Renee Yao, Product Marketing Specialist, Cisco

Follow Renee @ReneeYao1

50. Matt Zilli, Senior Director, Product & Segment Marketing, Marketo

Follow Matt @mattzilli

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