In the last two installments of this video series, shot during the Inbound Marketing Summit 2012 (New York), Marketeer publisher and Kapost CEO Toby Murdock discusses how to build an audience, measure performance, and manage expectations in order to succeed with content marketing.

Watch Part 1, Parts 2 + 3, and Parts 4 + 5 of our video series.

For an even more detailed, step-by-step guide to implementing content marketing within your organization, read Toby’s SEOmoz post on “How to Build and Operate a Content Marketing Machine.”