The B2B Demand Gen Marketing Playbook
The B2B Demand Gen Marketing Playbook
Build an integrated, data-driven program, demand gen marketers need.
You’ll Learn To:
- Plan a full-funnel demand gen strategy based on revenue goals
- Create an integrated approach to demand gen that allows for more visibility and accountability across your team and other content creators
- Distribute the most strategic content through all your channels
- Optimize your channels for a truly data-driven marketing operation
Need All-Star Content for Demand Gen? Get the Play-by-Play!
To build integrated, data-driven programs, demand gen marketers need diverse, compelling content at every stage of the buyer’s journey. But when content is created across different teams and departments or is buried in shared drives, it’s easy for your programs to become reactive based on whatever content you can scrape up, or create yourself.
So we wrote a playbook exclusively for you—The B2B Demand Gen Marketing Playbook.
Play smarter, not harder. Download your playbook now.
More resources
More resources
The Personalization Playbook: How to Launch Ultra-Targeted Email Campaigns with Adestra
The Personalization Playbook: How to Launch Ultra-Targeted Email Campaigns with Adestra
Ready to transform your email strategy with smarter personalization? This guide will show you how.
Sustaining Nonprofits in Uncertain Times: How to Maximize Grassroots Fundraising
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In uncertain times, relying on big grants isn’t enough. Grassroots fundraising—powered by small-dollar donors—keeps nonprofits independent, stable, and growing.
