Content: The Force That Moves the Buyer down the Funnel
Find out how modern marketers have implemented content strategies to empower their marketing and sales organizations.
What’s Inside?
- An examination of the new buyer’s journey and marketing’s new role
- A content comic book (yes, you read that right)
- A side by side comparison of old-school vs. content-powered marketing
Ready to Become a Content Superhero?
Content operations are growing more than ever—both in resource allocation and success in engaging buyers.
Find out how modern marketers have implemented content strategies to empower their marketing and sales organizations, impact purchase decisions, build trust, and generate quality leads.
Plus, check out the recommended next steps from content superheroes such as Joe Pulizzi (Content Marketing Institute), Joe Chernov (Kinvey), Barabara Saxby (Accelent Consulting), Todd Wheatland (Kelly OCG), and more!
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