The B2B Marketer’s Guide to Managing the Customer Experience
Learn how to create a marketing-driven customer experience that drives business growth for your organization.
What’s Inside?
- Leading analyst perspectives and research on customer experience marketing
- Actionable steps for mapping a consistent customer journey
- Clear strategies to help you achieve buy-in across your marketing organization
- A four-phase approach you can start today to establish a cohesive marketing-driven customer experience
Consistency, Content, and Connection in the Age of the Customer
Who owns the customer experience? Our research suggests that marketing and sales don’t quite agree, but that more marketers are starting to realize that it has to be a cross-departmental effort to establish a consistent CX.
Are you ready to take on the challenge?
Get your copy of The B2B Marketer’s Guide to Managing Customer Experience, and learn how to create a marketing-driven customer experience that drives business growth for your organization.
Download
All fields are required
More resources
2023 National Sweepstakes Kit
Second Street’s National Sweepstakes are a fantastic way to drive more revenue and increase your email database.
Increase the adoption of your knowledge management system
When your team has confidence in your knowledgebase, they are more likely to use it. Learn how to ensure the long-term usage of your knowledgebase and increase the adoption of your knowledge management program by implementing a content review process. Learn more in the Content Review Best Practices Guide. Download the eBook now!
How healthcare providers are driving exceptional patient experiences with Panviva
Panviva knowledge management provides healthcare organizations with a single source of truth, ensuring Scheduling, Patient Access and Customer Service teams find the right information fast.