The B2B Marketer’s Guide to Managing the Customer Experience
Learn how to create a marketing-driven customer experience that drives business growth for your organization.
What’s Inside?
- Leading analyst perspectives and research on customer experience marketing
- Actionable steps for mapping a consistent customer journey
- Clear strategies to help you achieve buy-in across your marketing organization
- A four-phase approach you can start today to establish a cohesive marketing-driven customer experience
Consistency, Content, and Connection in the Age of the Customer
Who owns the customer experience? Our research suggests that marketing and sales don’t quite agree, but that more marketers are starting to realize that it has to be a cross-departmental effort to establish a consistent CX.
Are you ready to take on the challenge?
Get your copy of The B2B Marketer’s Guide to Managing Customer Experience, and learn how to create a marketing-driven customer experience that drives business growth for your organization.
Download
All fields are requiredMore resources

The Practice of Account Planning
To succeed in the practice of account planning, sellers must seek to put their relationships at the heart and center of everything they do.

OL Care, People Empowering Your Success
OL Care gives you unlimited access to a dedicated team of technical experts and professionals to resolve software issues.

Document Process Automation
Explore how OL Connect empowers you to build personalized, automated, and interactive customer communications.