- To reduce waste by only creating assets that impact revenue
- To successfully drive strategic change in your organization
- SCIEX went from reactive to proactive to win Content Operation of the Year in the 2018 Kapost Awards
Not All Content Is Created Equal
The Global Digital Marketing team at SCIEX were no strangers to creating great content, but they struggled to see how (or whether) that content actually leveled up to strategy. The result was a ton of assets—and also a ton of waste.
Today, everything the team does is driven by a set of central strategic initiatives that allow project managers and content creators alike to focus only on the projects that drive revenue for the organization.
Tune in to see how they did it.