- Get the most out of the content you create
- Fuel your digital marketing channels with a consistent, powerful message
- Drive effectiveness and engagement at every stage of the funnel
Support Your Content Operation with Content Pillars
Want to make the most of your content and unify your marketing message while consistently driving full-funnel effectiveness and engagement? Learn how with the content pillar approach.
A 2015 study from Content Marketing Institute revealed only 37% of marketers think all of the content they create is actually effective. Utilizing the content pillar approach is a smart way to ensure all created and distributed content is seamlessly optimized for engagement at all stages of the funnel and aligns with organizational priorities.
In this webinar, Digital Marketing and Content Operations professional, Paralee Walls, uses real-life examples and results of content pillars to discuss how this approach will support your content operation.