- The definition of an initiative—and how initiatives align content efforts with your marketing strategy
- Steps to building initiatives to fit your own organization
- How to improve the execution of campaigns with a simplified creative brief
What are Marketing Initiatives and Why Do They Matter?
Initiatives are essential to the organization and execution of effective marketing campaigns. This is how sophisticated marketers deliver the right content to the right customer at the right time.
Learn how the Kapost marketing team uses initiatives to strategically deliver content across customer contexts.