App Onboarding 101: 7 Tips for Creating Engaged, Informed Users

8 minute read

Team Localytics

app-onboarding-101

 

Note: This post was originally published in April 2016, but has been updated with new onboarding examples.

App onboarding is key for one core reason: if users don’t understand your app, they won’t use it.

The onboarding process is a user’s first impression of your app, and when designed correctly, increases the likelihood of successful adoption. When a user launches your app for the first time, the onboarding process reinforces your app’s value and provides instructions that highlight key benefits and features. A strong onboarding process is essential to your app’s success – in a case study conducted with Slice, we found that retention rates went up 50% after implementing a solid onboarding process. (more…)

Reliable products. Real results.

Everyday, thousands of companies rely on Upland to get their jobs done simply and effectively. See how brands are putting Upland to work.

View Success Stories