Note: This post was originally published in April 2016, but has been updated with new onboarding examples.
App onboarding is key for one core reason: if users don’t understand your app, they won’t use it.
The onboarding process is a user’s first impression of your app, and when designed correctly, increases the likelihood of successful adoption. When a user launches your app for the first time, the onboarding process reinforces your app’s value and provides instructions that highlight key benefits and features. A strong onboarding process is essential to your app’s success – in a case study conducted with Slice, we found that retention rates went up 50% after implementing a solid onboarding process. (more…)