5 Tips for Designing App Store Screenshots That Get More Users

There are over 2.8 million apps in Google Play and 2.2 million in The App Store. Pretty staggering numbers, right? Needless to say having the perfect app store listing is a must. And a key component of that listing is of course, your screenshots.



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Because a picture is worth a thousand words, here is everything you need to do to ensure you’re making the most of your app listing screenshots:


1. Use the right image dimensions

This is a pretty straightforward yet important one. Having the right size screenshots ensures that none of your images come out distorted, keeping your visual story compelling and professional looking.

What are the right dimensions?



Not too long ago, mobile app developers were forced to upload different size screenshots to match the various iPhones (think: iPhone 7 plus, iPhone 5, iPhone 4, etc.). What a headache.

Fast forward to last year when Apple announced their Simplified Screenshot Submission Process. In a nutshell, you just need to upload a 5.5” screenshot asset (the screen size of iPhone 7 Plus) and Apple’s platform will automatically downsize to match all the other iPhone screen sizes.

For a full breakdown on the process, check this out.

iOS uploader.png

Image source: PlaceIt



Google Play’s screenshot dimension requirements is pretty standard, with them offering some simple guidelines:

  • If you have an app for different devices (think: Tablet, Android Wear, etc.) you must upload screenshots specific to each device
  • Images must be in JPEG or 24-bit PNG
  • A minimum of 2 screenshots is required
  • Minimum dimension: 320px Maximum dimension: 3840px


Google Play Requirements:

Google Play requirements-1.png

2. Upload multiple images & take advantage of video


This should go without saying, but don’t do the bare minimum. In most cases, you should upload as many screenshots as the platform allows. Why? This is your chance to showcase your app in all its glory.


You have approximately 8 seconds to capture your audience’s attention, so rest assured plain text is not what will draw them in.


Google Play Snap Chat.png

APP STORE IMAGE LIMIT: 5 Screenshots + 1 Video



Another cool thing you can do? Include a video as one of your screenshots. This is perfect for apps who feel like they can’t fully depict what their app is about in several screenshots (think: games, utilitarian, etc.).

heads up.png


3. Walk through key functionality and make sure you showcase your app’s value

Alongside app feature screenshots there needs to be some killer copy that succinctly highlights why your app is worth the download. 

Select screens users will frequently use in your app to show what the experience will really be like. Add in copy above those screenshots to give users a high level overview of what they’re looking at and any key functionality.


This is your chance to show off key features to compel users to download. Rather than explain what ‘killer copy’ looks like, I’ll show you with the below examples:


1. Baby Center


2. Capital One

Capital One.png

3. RunKeeper


4. Show off your latest features

Made recent updates to your app? Make sure you include them in the screenshots. This will not only entice new users to download but could also attract users who have churned back to your app. Kayak does a great job at highlighting their latest app updates and features:

kayak updates.png


5. Don’t Confuse App Store Screenshots With Onboarding

App onboarding is providing a brief tutorial of how to use your app. It occurs immediately upon them opening the app for the first time. Don’t confuse App Store and Google Play screenshots with app onboarding because the two serve very different purposes. One is meant to entice users to download your app, the other is a first impression meant to set the foundation for a longterm relationship. 

Save user tutorials and functionality walk-throughs for onboarding. 

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