eBook

Back to Basics: Your Guide to Building an Effective Mobile Engagement Strategy

Learn the building blocks of effective mobile engagement strategies

Mobile engagement is a critical part of the customer experience. To deliver outstanding mobile experiences, it’s important to make sure you have a firm grasp on mobile engagement basics.

This guide is designed to answer the questions on the minds of mobile engagement beginners. On these pages, we cover the building blocks of mobile app strategy and engagement to set you up for customer success.

Whether you’re new to mobile engagement or just need a refresher, you can expect to learn about:

  • Goals for your mobile engagement strategy
  • Mobile tactics you can take to reach these goals
  • Audience segmentation within a mobile app engagement solution
  • Workflows within a mobile engagement solution
  • Analytics that inform your mobile decision-making
  • When you’ve mastered the mobile engagement basics, you can embark on the journey to customer success. Get this guide to take the first step on that journey.

Download

All fields are required

More resources

eBook
How to Negotiate a Better Telecom Contract

Follow these tips to get the best results in your contracts with service providers.

Read more

eBook
5 Tips to win more deals with proactive sales proposals

You might be responding to all requests for proposals (RFPs) and have the best close rates in your industry. But are you dedicating enough time to proactive sales proposals? If not, you could be missing out.

Read more

eBook
Forrester: Three Customer Service Megatrends in 2021

Access the latest Forrester research for can’t-miss trends and breakthrough technologies here.

Read more