BOSTON, July 23, 2018: Localytics, the leading mobile engagement platform, today announced it has been named a Leader in Gartner’s 2018 Magic Quadrant for Mobile Marketing Platforms. Gartner’s Magic Quadrant evaluates vendors within a particular market segment based on their completeness of vision and their ability to execute.
According to the Gartner report, Leaders “possess the resources and acumen to deliver extensive mobile marketing capabilities guided by a clear, comprehensive view of mobile marketing’s crucial role as the dominant engagement point for customers and prospects. Leaders have executed a substantial number of implementations across a variety of industries. They push their customers toward more advanced states of mobile marketing capabilities. Leaders are equally successful in B2B and B2C marketing scenarios.”
According to the report, “Mobile interactions now play a dominant role across customer journeys, with mobile marketing platforms enabling marketing leaders to optimize engagements at any touchpoint.” The report further states, “Improving customer experience and driving revenue growth are among customer references’ most frequently cited reasons for investing in a mobile marketing platform. Advanced analytics capabilities are emerging as a key point of differentiation. As marketers seek to meet customer demands for real-time mobile engagements, marketing data and analytics are driving platform vendor value and client satisfaction — much of which is dependent on service, support and integration.”
“We believe being recognized as a Leader in Mobile Marketing Platforms is a testament to both our strong position in the market and strong relationships with our customers,” said Jude McColgan, CEO of Localytics. “Engaging consumers in a meaningful, personalized way on mobile is a big challenge for many enterprises. Localytics brings a unique combination of mobile expertise, technology, marketing cloud integrations and services that help our customers gain more insight about their mobile users and leverage those insights across every touchpoint with users.”
This news comes on the heels of Localytics’ recent announcement of its new Campaign Builder, Workflows, designed to help enterprises deliver a unique experience to each of their mobile users and build strong connective tissue between mobile and digital by factoring in user behavior across channels. The company also recently introduced Data Privacy services to help enterprises strike the right balance between providing the personalized mobile experiences that consumers want and ensuring consumer data is protected.
Source: Gartner, Magic Quadrant for Mobile Marketing Platforms, Mike McGuire, Charles S. Golvin, Bryan Yeager, July 12, 2018.
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.