Wallet Pass Manager

Today’s mobile wallets go way beyond just offering payment options: they are rich marketing platforms, providing reach and opportunity for marketers to better establish their brand promise through offerings, loyalty, coupons, and product information.

You already reward your consumers with valuable benefits, delivered by direct mail, email, SMS/MMS, and app push channels. Now it’s time to consolidate – allow consumers to store digital versions of these assets on their mobile phones inside Apple Wallet or Android Pay.

By building engaging mobile wallet marketing campaigns with content that resides within native wallet apps, wallet passes serve as a valuable communication channel. Update wallet pass content whenever you’d like, delighting customers, and keeping marketing pain-free. Wallet passes can also send any kind of notification messages to the phone, with optional geo-relevance, alerting the customer to a nearby store where the wallet offer can be redeemed.

Mobile Wallets are Ubiquitous

Preinstalled on all iOS and Android devices, mobile wallets are already in use by a majority of consumers. While consumers are increasingly adopting the payment features, marketers are discovering that non-payment wallet passes are a powerful new form of content: persistent, device-native, remotely addressable, and location-aware


Smartphone users who employ their wallet app


Average increase in conversion rate over messaging-only campaigns


Percentage of passes added to wallets that are retained for over a year

Consumer Benefits

  • Convenience – Consolidate all offers and loyalty info in one place, eliminate the friction of multiple inboxes, paper coupons, and plastic cards.
  • Trust – Mobile wallets are backed by Apple and Google, with payment-grade security features. No spam, no fraud, no phishing.
  • Delight – Keep offers fresh and relevant with dynamic, personalized content, and with the convenience and wow factor of a modern solution.
  • Consistent Omnichannel Experience – The offers, language, and imagery from other channels all come together in one persistent place.
  • Engagement – Mobile wallet passes and coupons can send notification alerts to the phone and can be updated at any time inside the wallet, triggered by CRM or dynamic geolocation data.
  • Ease – No app to download, and no clutter. It’s just one click to add a pass to a mobile wallet and store all brand passes in one place.

Marketer Benefits

  • Increased conversion – Make life easier for your most valuable customers by minimizing friction at the point of purchase and eliminating offer breakage and waste.
  • Persistence – Secure a long term spot right in high-traffic mobile real estate. 85% of consumers don’t delete wallet items once added – almost the inverse of app deletion rates!
  • Image – Reinforce brand identity with 100% creative control and rich media.
  • Dynamic – Push content refresh in the background, track usage and redemption, and even access geofences.
  • Measurable – Track additions, views, interactions, redemptions, and more.

Wallet Pass Manager Features

Upland Mobile Messaging’s Wallet Pass Manager solution allows you to create, distribute and manage all types of non-payment wallet content: loyalty cards, coupons, promotions, and more.

Create Beautiful, On-Brand Passes in Minutes

Reinforce your brand and customize your design with beautiful colors, images and dynamic text. Our visual pass designer walks you through everything without needing to know a stitch of code. Set up location and time triggers and automate the delivery of new content to create a unique customer journey every step of the way.

Deliver Passes Through Existing Channels

Easily send passes to customers by leveraging existing channels, such as SMS/MMS, push, email, social and more. With click-through monitoring and pass installation metrics, you’ll know who added the passes and from what channel so that you can retarget non-pass holders with more appropriate messaging for additional acquisition.

Location: The Right Content at the Right Time

With location and proximity-based technology, deliver timely and relevant notifications when it matters most. Increase your brand’s relevance by sending content that fits your customers’ behaviors and needs without upsetting the balance of their lives.

Measure, Learn and Optimize

Monitor campaign performance with rich analytics and data, such as add-to-wallet ratio, conversion, redemption and deletion percentages. Tag any event and quickly connect with specific customer segmentation – gaining deeper insight into individual actions, events, and behavior.

100 – 1000 – or Even a Cool Million

Let us do the heavy lifting. Proven, enterprise grade infrastructure and mature technology supports the largest databases and campaigns. Produce and deliver personalized passes at scale, using our web platform or through API, and then send lock-screen messages to notify your customers of relevant updates or new offers.

Everything in One Place

Extend the reach, persistence, and conversions of your existing mobile marketing strategy: one calendar across all your mobile channels, one coherent set of offers, targeted personalized content and notifications that your customers demand.

Schedule an Upland Mobile Messaging demo today