There’s no questioning the effectiveness of SMS as a channel for nonprofit organizations. To start with, 90% of text messages are read within 90 seconds. However, your organization’s mobile messaging strategy will only ever be as strong as the size of your mobile list. So how do you effectively build it?
In this webinar, two of our mobile messaging experts shared their best practices for:
- Successfully collecting mobile numbers through the various digital channels that you already use
- Keeping your new subscribers engaged and active
- Evaluating your messaging with a/b tests to understand what is resonating with your supporters
- Incorporating your learnings into future campaigns
Additionally, two organizers from American Federation of State, County and Municipal Employees (AFSCME) local 1624 joined the conversation to share how they used Mobile Commons to build personalized lists for member outreach.
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