Testing is crucial in the ever-changing email landscape, where understanding what resonates with your audience is key to sustained engagement and revenue generation.

Watch this exclusive webinar to learn how to create an ‘always-on’ testing plan that will continually improve your engagement rates.

In this session, Upland PostUp experts Brandon Badger and Rob Amos guide you through the essentials of planning, executing, and evolving a testing strategy. Key topics include:

• Setting goals and measurable metrics
• Achieving incremental conversion
• Balancing long-term and short-term testing
• Developing a comprehensive testing plan
• Utilizing A/B testing tactics effectively
• Integrating AI into your email testing strategy

Don’t miss this opportunity to enhance your email marketing efforts with expert insights and actionable tactics.