Resources

View All Resources »

Blog

The Good Old Days Are Gone: Four Essential Truths to Enhance Sales Efforts

The world’s leading companies are joining the peer-to-peer selling movement...


Read More »

Blog

A Vision for More Tightly Integrated Sales Workflows

The rapid growth of the sales enablement software market demonstrates how it...
Read More »

Blog

Peer-to-Peer Selling

The modern B2B buying journey has evolved and has created some hard...
Read More »

Blog

How to Move from Tactical to Strategic

Most customer advocacy programs initially start because of a business’s tactical need...
Read More »

Blog

Advocate Marketing Drives Brand Awareness

Advocate Marketing is form of marketing that emphasizes engaging existing customers in...
Read More »

Blog

Peer-to-Peer Selling: Everyone is Social, Including Your Customers

Any experience a customer has with a brand can be shared online...
Read More »

Blog

The Three Amigos: Customer Success, Customer Advocacy and Account-Based Marketing

What do customer success, customer advocacy and account-based marketing have in common? ...
Read More »

Blog

Customer Advocacy Program Best Practices: Seven Tips from Six Award-Winning Companies

Like many Customer Marketers, I have a passion for not only bringing...
Read More »

View More