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Blog

Why Customer Reference and other Voice of the Customer Programs Are Officially a MUST Have in B2B Sales

In today’s buyer-enabled, educated marketplace, when a prospect knocks on your digital...
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Blog

Activate Customer Advocates at Every Stage of the Customer Lifecycle

Marketers who struggle to provide the right content, for the right people...
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Blog

Empower customer advocacy to drive new revenue with the right reference, right now

How many times have you seen those blast sales emails, scouring the...
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Blog

Differentiate Your Message to Close Business Faster

Put that advocacy to work in the buyer’s journey, and those happy...
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Blog

Customer Reference Programs Should Be A Key Marketing Priority for 2019

By creating and maintaining a formal customer reference program, companies can build...
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Blog

Content Operations is Vital to Any Organization’s B2B Content Strategy

Content operations platforms help organizations achieve cohesion in their marketing messages and...
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Blog

Building Buyer Trust in an Age of Skepticism

Today, power is in the hands of the buyer.


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Blog

Four Essential Truths to Enhance Sales Efforts

The world’s leading companies are joining the peer-to-peer selling movement...


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Blog

A Vision for More Tightly Integrated Sales Workflows

The rapid growth of the sales enablement software market demonstrates how it...
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