Blog
Customer Advocates: Marketing’s Great Untamed Resource
Customer advocacy programs aren't just for facilitating reference calls anymore. They're a...
Blog
3 Reasons Sales Execs Love Customer Advocacy Programs
Blog
How Mature is Your Customer Advocacy Program?
Customer voices are one of the most important—and poorly managed—resources available to...
Case Study
Blackbaud Switches to RO Innovation to Maximize Revenue Impact
Blackbaud switched to RO Innovation to increase reference program participation and revenue...
Case Study
FICO Supports Strategic Growth with Customer Advocacy
RO Innovation helped FICO get relevant customer references and assets into sellers'...
Data Sheet
The Value of Upland Analytics for RO Innovation
Unlock the power to go from reactive to proactive with Upland Analytics...
Data Sheet
Course: Upland Analytics for RO Innovation | RO Innovation University
Master the essentials of Upland Analytics for RO Innovation with this course...
Video
Activate Your Customers’ Voices & Win More with Upland RO Innovation
With targeted customer references and marketing content, your revenue teams can break...