Customer Advocates: Marketing’s Great Untamed Resource
Customer advocacy programs aren't just for facilitating reference calls anymore. They're a...
3 Reasons Sales Execs Love Customer Advocacy Programs
Here are three reasons sales execs have become advocacy programs’ biggest fans.
How Mature is Your Customer Advocacy Program?
Customer voices are one of the most important—and poorly managed—resources available to...
FICO Supports Strategic Growth with Customer Advocacy
RO Innovation helped FICO get relevant customer references and assets into sellers'...
The Value of Upland Analytics for RO Innovation
Unlock the power to go from reactive to proactive with Upland Analytics...
Course: Upland Analytics for RO Innovation | RO Innovation University
Master the essentials of Upland Analytics for RO Innovation with this course...
Activate Your Customers’ Voices & Win More with Upland RO Innovation
With targeted customer references and marketing content, your revenue teams can break...
What I’ve Learned from Seventeen Years Amplifying the Voice of the Customer
More and more, companies are investing in amplifying the voice of their...
Informatica Streamlines Customer Reference Management
Discover how Informatica, a customer-focused enterprise cloud data management company, streamlines and...