Resources

Webinar

Unlocking the Future of Sales Enablement

Watch our on-demand webinar and walk away with actionable insights that will...

Webinar

The Winning Case for Your Voice of the Customer Programs

Watch our on-demand webinar as Lisa Hoesel, a customer conversation strategist, shares...

Blog

Customer Reference Programs – Time to Prioritize Customer Reference Programs

Like any other critical business process, building a world-class customer reference program...

eBook

Four Steps to Analytics-Driven Insights for a Best-in-Class Customer Reference Program

Download this eBook learn the four steps to a best-in-class customer reference...

Blog

Why Customer Reference and other Voice of the Customer Programs Are Officially a MUST Have in B2B Sales

In today’s buyer-enabled, educated marketplace, when a prospect knocks on your digital...

Webinar

Best Practices: Creation and Optimization of Your Customer Reference Program

A complete walk through to a best-in-class customer reference program


Blog

Activate Customer Advocates at Every Stage of the Customer Lifecycle

Marketers who struggle to provide the right content, for the right people...

Blog

Empower customer advocacy to drive new revenue with the right reference, right now

How many times have you seen those blast sales emails, scouring the...

Blog

Differentiate Your Message to Close Business Faster

Put that advocacy to work in the buyer’s journey, and those happy...

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