Best Practices: Creation and Optimization of Your Customer Reference Program
Building a customer reference program helps you both protect and utilize your customer references.
Covering all phases, from securing program approval to launching the program and measuring success, this valuable eBook provides best practices and tips directly from your peers to get you up and running fast. This eBook is a perfect resource for anyone who is:
- Just starting a formal customer reference program and isn’t sure where to begin
- Has a mature program, but just needs a “gut check” that you’ve checked all the best practices boxes and haven’t missed anything
- Trying to get program buy-in from sales, marketing, or a new executive
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