Dell Strengthens its Sales Enablement and Marketing Strategy

Dell Strengthens its Sales Enablement and Marketing Strategy

Nicole Jones, Senior Program Manager of Dell/EMC's Global Reference Team, explains why the Voice of the Customer is a critical component to success for both sales and marketing. Dell/EMC leverages customer success stories to gain positive exposure and brand awareness with a global audience and, in turn, it allows their customers the opportunity to express and showcase their success and gain positive industry recognition.