Editorial Quiz Creates Content, Engagement for TV Station
Editorial Quiz Creates Content, Engagement for TV Station
The citizenship quiz became a top-story for the small-market editorial team at KIDK-TV
Case Study Highlights
- 3,200+ entries
- Top story for weeks
- Enhanced station’s existing content
The Idea
KIDK-TV is a DMA 160 station out of Idaho Falls, Idaho. While developing a story on the challenge of becoming a naturalized U.S. citizen, their team saw an opportunity to engage their audience on this national news topic. Then, they decided to create a quiz to see if their viewers could pass the test themselves to highlight the difficulty of the real citizenship test.
The Execution
The actual naturalization quiz includes 100 questions on various aspects of U.S. history and civics. The team at KIDK researched the quiz and developed a 50-question version for their audience and included it in their related online and on-air stories.
The Results
The quiz quickly collected over 3,200 entries from the KIDK audience. As a result, it became the station’s top news story for several weeks! The team loved the opportunity to enhance their editorial content with this engaging quiz while reinforcing how difficult it is to become a citizen.
More resources
More resources
Straumann Group Brightens Agent and Customer Experience with Panviva
Straumann Group Brightens Agent and Customer Experience with Panviva
Straumann Group decreased average handling time and accelerated agent onboarding with Panviva.
Tapi Carpets and Floors boosts conversions by 123% with Upland Adestra
Tapi Carpets and Floors boosts conversions by 123% with Upland Adestra
Learn how Tapi Carpet and Floors used automated SMS to drive a 123% lift in post-visit conversions and dramatically improve customer engagement.
Foremost Golf drives 25% increase in orders using personalized emails in Adestra
Foremost Golf drives 25% increase in orders using personalized emails in Adestra
Learn how Foremost Golf developed a series of highly relevant, individualized emails, sent on behalf of their Golf Professionals, to a wide range of customers with personalizations such as golfing ability and dexterity.