In the media industry, it’s a well-known fact that promotions are one of the most effective tools for generating high quality leads for your clients. But where do you start when trying to create an engaging promotions strategy from scratch?

At Upland Second Street, we’ve helped thousands of customers do just that. We’ve compiled all our expertise in this guide so you can build a successful lead-generating promotion campaign for your organization.

In this eBook, we will walk you through the process step by step, including selecting your promotion type, choosing the right prize, and implementing an effective landing page and follow-up strategy. The result? You’ll be able to deliver high participation rates and a massive ROI to your advertisers—a win-win for everyone.