Federated Media Engages Community and Drives Revenue with Public Service Campaigns
Federated Media Engages Community and Drives Revenue with Public Service Campaigns
Engaging public service campaigns that combine radio and interactive digital experiences to educate communities and drive measurable results.
Federated Media collaborated with The City of Fort Wayne to raise awareness around critical public service issues through a creative mix of radio PSAs and interactive digital campaigns. Using Upland Second Street’s platform, they launched engaging quizzes and contests that educated audiences while driving measurable results:
- $13,600 in annual revenue
- High engagement across multiple campaigns
- Increased community awareness and participation
Why It Worked:
Combined trusted radio messaging with interactive digital experiences
Delivered educational content in a fun, engaging format
Captured first-party data to strengthen audience relationships
Impact:
This initiative shows how media companies can amplify community impact while generating revenue through interactive campaigns.
