Success Story

Furnace Sweepstakes Drives Hot Leads for HVAC Advertiser

The Peoria Journal Star used great lead-generation questions to provide a list of hot leads for their HVAC service advertiser.

Case Study Highlights

  • 76% opt-in rate for paper
  • 119 hot leads for advertiser
  • $10,500 sponsorship revenue for paper

The Idea

Our paper, The Peoria Journal Star, is a 60,000 circulation newspaper out of Peoria, IL. Recently, a local furnace service business came to us for a creative way to reach new customers and identify leads. We knew a sweepstakes, combined with a valuable prize, would generate a qualified lead list.

The Peoria Journal Star furnace sweepstakes

The Execution

We decided to create a furnace giveaway promotion with a new furnace and installation – a value of $3,900 – as a prize. This prize would attract the HVAC company’s target audience of local homeowners in the market for a new furnace.

On the entry form to the sweepstakes, we included an email opt-in for both our paper and the advertiser. We also optimized the entry form by including four lead-generation questions to qualify potential customers for the advertiser.

These questions asked entrants about the state of their current furnace:

  • If the user is a homeowner
  • When they’re looking to purchase a new furnace
  • If STAATS may be in contact for a free in-home estimate

PJ Star sweepstakes lead-gen

The Results

We provided the advertiser with a list of 119 qualified leads as well as 350+ opt-ins for their email database. In addition to that, in the first week the promotion was live, the advertiser attributed two furnaces sales, together valued at $13,000, to the campaign.

This campaign was a big win for our paper, too. Not only did over 76% of entrants opt-in for emails from us, but we generated $10,500 in sponsorship revenue from this sweepstakes.

More resources

Success Story
SPI Health and Safety streamlines its customer service with the InGenius connection

They used the InGenius CTI integration between Cisco UCCX and Salesforce to provide a more personalized and efficient support experience to its customers.

Read more

Success Story
Tile manufacturer advances operations with digital forms

This large North American stone and tile manufacturer implemented Capture OnTheGo and OL Connect to boost efficiency, eliminate paper, and enable workers to easily collect essential data in the field.

Read more

Success Story
Construction company optimizes document processes

This UK-based construction business leveraged OL Connect to amplify staff productivity, optimize business operations, and maintain compliance with industry regulations.

Read more