Success Story
USA Today Drives $2.2M Revenue with National Sweepstakes Campaign
USA Today Drives $2.2M Revenue with National Sweepstakes Campaign
A high-impact national sweepstakes that combined celebrity appeal and interactive experiences to drive massive engagement, first-party data growth, and $2.2M in revenue.
USA Today teamed up with STIHL to launch a high-impact national sweepstakes campaign that captured attention across the country. Featuring HGTV stars Jenny & Dave Marrs and an incredible $100,000 grand prize, the campaign delivered outstanding results:
- $2.2M in revenue generated
- 145,000 entries submitted
- Thousands of new opt-ins and social followers
By leveraging Upland Second Street’s interactive solutions, USA Today not only engaged audiences but also built lasting relationships through first-party data collection and strategic brand alignment.
Why It Worked:
- Celebrity-driven appeal with HGTV personalities
- A compelling prize that motivated participation
- Seamless integration with Upland Second Street’s platform for engagement and data capture
Impact:
This campaign demonstrates how media brands can turn engagement into measurable revenue while growing their audience base.
