WMBF‑TV partnered with Upland Second Street to elevate its annual “Best of the Grand Strand” program. With a structured three‑phase ballot (Nominations, Voting, Winners), tiered advertiser packages, and year‑round promotional visibility, the station delivered exceptional results:

• $282,000 in revenue generated
• 14% YOY revenue growth
• 3,500 new newsletter opt‑ins
• 3,300 new promotions audience members
• Advertisers who purchased packages were 60% more likely to win

By leveraging Upland Second Street’s Best Of platform, WMBF‑TV not only engaged viewers but also strengthened advertiser relationships through clean registration flows, newsletter opt‑ins, and a polished, high‑value ballot experience.

Why It Worked:

• Multi‑phase ballots that kept audiences engaged
• Tiered advertiser packages combining ballot visibility with broadcast, digital, and promotional exposure
• Strong broadcast, digital, and promotional support
• Clean registration and opt‑in prompts that expanded first‑party data
• Year‑round brand exposure through lifestyle segments on Grand Strand Today

Impact

This program shows how broadcast media brands can turn Best Of ballots into a scalable revenue engine, expanding audience reach and delivering measurable value to advertisers through ongoing multimedia visibility and a refined, repeatable promotional framework.

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