Text messaging software gives you the ability to send engaging and targeted SMS and MMS messages at scale to your supporters, donors, and volunteers.  Instead of needing an army of volunteers to run a peer-to-peer messaging program, you can reach hundreds of thousands in a single broadcast message, while still incorporating a personal touch.

Software that is best-in-class will allow you to personalize messages, automate features, and report on valuable insights and metrics. But how do you strategically and efficiently chart a path through the evaluation process? In this guide, we cover how to:

• Determine the omnichannel capabilities that you’ll need
• Evaluate your reporting, analytics, and optimization tool requirements
• Select software that will scale with you as your needs grow