Mobile messaging software for a better customer experience

Elevate your customer experience and drive higher levels of engagement using personalised, targeted SMS/MMS mobile messaging with Waterfall.

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Automate your messages to streamline your operations

Whether you’re trying to reduce operational costs while improving customer satisfaction or drive engagement to accelerate growth, use automation and smart segmentation to power your messages

  • Keep customers, contractors, and suppliers informed with order, shipping, and delivery updates via automated messages
  • Prevent stockouts with automated SMS alerts when inventory hits a predetermined low-threshold
  • Efficiently gather fast feedback via mobile messaging

Deepen customer relationships with conversational messaging

Boost your customer engagement and satisfaction rates by delivering high-converting messages using personalisation, smart segmentation, and conversational messaging

  • Make customers feel heard and valued with conversational messaging
  • Segment and target audiences based on activity, preferences, location, and more using Waterfall’s powerful built-in CRM capabilities
  • Gather and use zero-party data directly from customer SMS responses

Ninety-eight percent of text messages are opened and read by recipients (Forbes)


Mobile coupons get 10X the redemption rate of traditional coupons (Business Insider)


Sending 3 or more follow-up texts increases customer conversions as much as 328% (Leads360)

7 Reasons to Include SMS in Your Communication Strategy

No matter your industry, learn why SMS is one of the most effective communication tools and how you can get started.

Read the guide

Upland Mobile Messaging provides us with the insights and tools we need to deliver timely, relevant communications to our audiences when it matters most.

Pam Parham
Marketing Manager, MOOYAH Burgers, Fries, and Shakes

Reliable products.
Real results.


Pizza chain’s keyword campaign earned 100,000 text opt-ins in 12 hours

A viral campaign leads to 160,000 total new opt-ins.

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Take your customer experience to the next level with multi-channel

Pair Upland Waterfall with Upland Adestra to engage customers across every marketing & customer touchpoint


Full lifecycle email marketing and automation for enterprise organizations.

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