If you believe in...
It’s time for an operating model that works as hard as you do.
Exceptional Customer Experience Is Yours for the Taking
Customer experienceis the battleground of today’s business. Consumers expect value before, during, and after they buy. Marketers are uniquely positioned to give it to them.
By pulling it all together and collaborating across teams to tell consistent, compelling, personalized stories throughout the entire buyer’s journey.
With a content operation, marketers can collectively see—and optimize—the end-to-end customer experience to influence a measurable, lasting impact on their business.
What Will It Take to Build Your Legacy?
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- An intentional, well-designed model that aligns the people, processes, and tools that plan, produce, distribute, and analyze content.
- It’s how marketers, communicators, sales, and customer success break down silos, ensuring a more effective investment in content.
It’s Not a Trend. It’s a Transformation.
Who Is Leading the Charge?
Innovative organizations such as IBM, GE, Commvault, and many others have already experienced transformational benefits from their content operations.
Content Operations > Content Marketing
Marketing thought leader Ardath Albee untangles the jargon to highlight key differences and benefits of a true content operation.
How Does a Content Operation Work?
Synopsys not only optimized their marketing organization but achieved ultimate sales enablement with a content operation.
WHAT DOES IT TAKE TO GET THERE?
More Than Just Another Software Solution
Innovators know they must empower people—both customers and employees—to impact the business by ensuring they are:
Confident in leadership and the why of content operations
Informed of progress toward goals
Held accountable to commitments
Equipped and supported in executing key tasks
Heard and encouraged by their peers