What is a Content Operation?



If you believe in...

Asset 10
Purposeful Marketing
over endless requests
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over dysfunction
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Creative Thinking
over ticket-taking
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over insincerity
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Working Smarter
rather than harder
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over diversion
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over disjointed experiences
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over the status quo

It’s time for an operating model that works as hard as you do.


Exceptional Customer Experience Is Yours for the Taking


Customer experience CX is the battleground of today’s business. Consumers expect value before, during, and after they buy. Marketers are uniquely positioned to give it to them.


By pulling it all together and collaborating across teams to tell consistent, compelling, personalized stories throughout the entire buyer’s journey.

With a content operation, marketers can collectively see—and optimize—the end-to-end customer experience to influence a measurable, lasting impact on their business.

What Will It Take to Build Your Legacy?


Content Operation

/ kənˈtent äpəˈrāSHən /

  1.  An intentional, well-designed model that aligns the people, processes, and tools that plan, produce, distribute, and analyze content.
  2.  It’s how marketers, communicators, sales, and customer success break down silos, ensuring a more effective investment in content.

Read the Definitive Guide

It’s Not a Trend. It’s a Transformation.


Who Is Leading the Charge?

Innovative organizations such as IBM, GE, Commvault, and many others have already experienced transformational benefits from their content operations.

Read their success stories »

Content Operations > Content Marketing

Marketing thought leader Ardath Albee untangles the jargon to highlight key differences and benefits of a true content operation.

Dive into the details »

How Does a Content Operation Work?

Synopsys not only optimized their marketing organization but achieved ultimate sales enablement with a content operation.

See how they did it »


More Than Just Another Software Solution

Innovators know they must empower people—both customers and employees—to impact the business by ensuring they are:

    Confident in leadership and the why of content operations

    Informed of progress toward goals

    Held accountable to commitments

    Equipped and supported in executing key tasks

    Heard and encouraged by their peers

We're here to help. Untangle your content complexity.