What is a Content Operation?

CONTENT OPERATIONS

Manifesto

If you believe in...

 
Asset 10
Purposeful Marketing
over endless requests
Asset 3
Visibility
over dysfunction
Asset 4
Creative Thinking
over ticket-taking
Asset 5
Authenticity
over insincerity
Asset 6
Working Smarter
rather than harder
Asset 7
Collaboration
over diversion
Asset 8
Consistency
over disjointed experiences
Asset 9
Ingenuity
over the status quo

It’s time for an operating model that works as hard as you do.

 

Exceptional Customer Experience Is Yours for the Taking

 

Customer experience CX is the battleground of today’s business. Consumers expect value before, during, and after they buy. Marketers are uniquely positioned to give it to them.

How?

By pulling it all together and collaborating across teams to tell consistent, compelling, personalized stories throughout the entire buyer’s journey.

With a content operation, marketers can collectively see—and optimize—the end-to-end customer experience to influence a measurable, lasting impact on their business.

What Will It Take to Build Your Legacy?

n.

Content Operation

/ kənˈtent äpəˈrāSHən /

  1.  An intentional, well-designed model that aligns the people, processes, and tools that plan, produce, distribute, and analyze content.
  2.  It’s how marketers, communicators, sales, and customer success break down silos, ensuring a more effective investment in content.

Read the Definitive Guide

It’s Not a Trend. It’s a Transformation.

 

Who Is Leading the Charge?

Innovative organizations such as IBM, GE, Commvault, and many others have already experienced transformational benefits from their content operations.

Read their success stories »

Content Operations > Content Marketing

Marketing thought leader Ardath Albee untangles the jargon to highlight key differences and benefits of a true content operation.

Dive into the details »

How Does a Content Operation Work?

Synopsys not only optimized their marketing organization but achieved ultimate sales enablement with a content operation.

See how they did it »

WHAT DOES IT TAKE TO GET THERE?

More Than Just Another Software Solution

Innovators know they must empower people—both customers and employees—to impact the business by ensuring they are:

  •  
    Confident in leadership and the why of content operations

  •  
    Informed of progress toward goals

  •  
    Held accountable to commitments

  •  
    Equipped and supported in executing key tasks

  •  
    Heard and encouraged by their peers

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