Building a Business Case for a Content Operation
Learn how to make a rock-solid pitch for a content marketing operation.
What’s Inside?
- The process of identifying key stakeholders and understanding their motives.
- Set the stage for a unified content operation.
- Determine where a content operation fits in your technology landscape.
- Scripts for you to follow when pitching an executive audience.
Find Your Content Champion
Getting executive buy-in for a content operation isn’t enough—you need an executive sponsor who understands the value a content operation brings to your organization and who helps your team fully implement it.
Not sure where to start? That’s okay. We’ve watched hundreds of teams make the business case for a content operation, and we know exactly what your executives want to know.
By the time you’ve finished, you’ll have everything you need to make a rock-solid pitch for a content marketing operation.
Download
All fields are required
More resources
FileBound Recognized as 2021 Gold Medalist for Enterprise Content Management Software
Read the entire 34-page report that includes a comprehensive evaluation of 14 popular products in the ECM Enterprise market.
How to achieve greater Sales Velocity: four keys to success
Velocity is at the heart of sales effectiveness because Sales Velocity is a reflection of four levers that impact sales initiatives: number of deals in play, deal size, win rate, and sales cycle length.
Grow revenue with high-yield sales conversations
Help your sellers understand the business problems your organization solves better than everyone else and how to connect your solutions to customers' needs.