So you’ve mastered the editorial calendar and you’re pushing out content like a champ, but how do you measure what content is actually working, and what’s not?
Turns out, finding ways to effectively measure content effectiveness is a huge obstacle for B2B marketers.
Fifty percent of B2B enterprise marketers cite the inability to measure content effectiveness as a challenge.
And it’s no wonder. Seventeen percent of marketers in a Demand Metric study said they have no content effectiveness measurements in place, and 49% are using only basic metrics such as clicks or downloads. The reason so many marketers struggle to prove the impact of content is largely because they don’t know what to measure.
From understanding the health of your content production to measuring the conversions your content generates, an effective content marketer needs key metrics to gain insight into how their content is working, how its affecting the bottom line, and how to find, search, and optimize content for future use.
Take the guess work out of your content metrics operation. Check out the SlideShare below, and for a more in-depth look at content measurement for the B2B marketer, download the eBook, The Blueprint to B2B Content Metrics.