Upland Kapost Included in Independent Research Firm Landscape Report for Content Engagement Solutions

June 14, 2023 3 minute read

Kapost is recognized in Forrester’s Content Engagement Solutions Landscape, Q2 2023. Forrester’s new report aims to help marketing professionals investigate notable vendors based on size and market focus.

Content engagement for B2B go-to-market teams

“We’re extremely pleased to have Kapost recognized by Forrester in the 2023 Content Engagement Solutions Landscape Report. Content that is aligned to an organization’s business strategy continues to be a critical driver of revenue as teams deliver experiences to attract, convert, and retain customers,” said Mattie Britton, Head of Product for Kapost at Upland. “Our purpose is to provide B2B go-to-market teams and their partners with the capabilities they need to support the entire buyer journey with great content and measure the impact of their efforts.”

Connecting content engagement strategy with execution

Kapost provides a central location for B2B sales, marketing, and customer success teams to plan, produce, distribute, and analyze content. Integrations with foundational MarTech software, such as marketing automation, CRM platforms, CMS systems, and social media, means customers can more accurately keep track and report on large volumes of content and campaigns happening at the same time.

“Ultimately, most organizations seeking content engagement solutions and related capabilities are looking to deliver content experiences that increase conversions. They need content that accelerates the buying journey and converts more visitors, contributing to pipeline, closed business, and renewals,” noted Forrester’s report. “Given global economic pressures and the hype around marketing technology capabilities, the expectations for content to show measurable business value have never been higher.”

Our key capabilities include:

  • Go-to-market alignment: Close the gap between B2B strategy and execution. Unite teams with a central view of all campaigns in flight and deep understanding of how content is performing, tying ROI to initiatives.
  • Multi-channel distribution: Content can be read, watched, or heard. Make it easy for people to create a wide range of customizable content types and find information when they need it so they can quickly deliver the right content, to the right audiences, at the right time in the customer’s journey.
  • Consistent content delivery: Your brand identity is everything. Develop and maintain your brand promise in every single campaign with powerful operational workflows and governance policies that support the way your business runs.

Leading global go-to-market teams use Kapost to standardize integrated content operations and engagement to unlock the ROI of the content they create for their campaigns.

Learn more about Kapost here: https://uplandsoftware.com/kapost/

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