Modern marketers know that content is critical to their success. But the question now is: How? How do marketers become content publishers?
Kapost, the leading content marketing software platform, and Eloqua, the leading revenue performance management solution, are pleased to announce the Content Marketing Bootcamp on February 21st in San Francisco, which will feature 10 sessions designed for Enterprise B2B marketers who want to learn how to use content to drive site visitors, leads and revenue.
Industry thought leaders will present on the following topics:
- Why content marketing is important
- How to manage a content operation
- How to drive success at the top of the funnel
- How to drive success at the middle of the funnel
- How to drive success at the bottom of the funnel
Content Marketing leaders include Toby Murdock of Kapost, Jesse Noyes and Jill Rowley of Eloqua, Meagan Eisenberg of DocuSign, Dave Lewis of DemandGen, Rob Ousbey of Distilled, Michael Brito of Edelman, Talia Wise of Cengage Learning and Jennifer Lashua of Intel.
Are you an Enterprise B2B Marketer? Interested in strengthening your content marketing machine for 2013? Please join all of us in the Bay Area on February 21st. Let’s get content marketing fit in 2013!